Pop-up promotions experienced a remarkable surge in the late 1990s and early 2000s, initially offering a seemingly easy way for marketers to reach a large audience. Driven by their immediate visibility, these intrusive displays became ubiquitous across the internet , generating substantial revenue for publishers and promoters . However, user frustr

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Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various sizes, from small rectangular graphics to larger, extensive banners that dominate the page. These visuals aim to attract users' focus and promote products, services, or brands. Traditionally, banner ads are static graphics However, recent